Squirrel, Inc. by Stephen Denning: My Book Reading Notes
Business needs more storytelling. It needs more storytellers. This book has taught me the basic elements of a story, and it gave me specific examples of the situations and the kinds of stories a business should tell to inspire change. The book is written as a parable itself. It’s a story of how squirrels wanted to switch to nut storing, instead of starving every winter. So, with this book you get 2 things in 1: the actual story, and the explanation why the story worked, and how it worked. »